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Examine the essentials of storytelling

The best lawyers agree: without skilled delivery, the soundest arguments fail. In this entertaining and compelling program, David Mann focuses on the goal of persuading juries and engaging witnesses by presenting complex material with the ease of conversation. Using past masters as examples, learn how to use vocal inflection and body language to tell the story between the words.


Engage the jury rather than simply presenting them with facts

Mann will provide you with tools for powerful, engaging presentations, incorporating role-play of opening statements and direct/cross examination. He will also expose you to sound methods for more complete depositions, stronger closing arguments, and more illuminating client interviews.


Incorporate persuasive storytelling into opening statements

Communicate ideas clearly, with persuasiveness appropriate to the material. Construct powerful stories that illustrate critical aspects of the case. Translate complex legal jargon into plain language.



  • 8:30 – 10:00
    • Principles of Persuasion
      • The psychology of being a legal storyteller to a jury
    • Managing Voice
      • How to employ clarity, compassion and confidence through vocal control
    • Managing Body
      • How to employ clarity, compassion and confidence through physical control
  • 10:00 – 10:15
    • Break
  • 10:15 – 11:45
    • Gestures
      • How to find a relaxed, personal gestural language and resting position
    • Authenticity
      • The myth of natural, and practicing spontaneity
    • Delivering Opening Statements
      • Practical application of clarity, compassion and confidence principles through delivery of existing opening statements
      • How to project vocally, and use natural presence for advantage
    • Delivering Direct and Cross Examination
      • How to question with sincerity to elicit desired responses from witnesses
  • 11:45 – 12:15
    • Lunch (included in your tuition)
  • 12:15 – 1:45
    • Goals of an Opening Statement
      • How to make an indelible first impression
      • The six critical storytelling facets of an engaging opening statement
    • The Power Behind a Great Speech
      • Mastery of moment, image, and style, and how they are reflected
        in great speeches throughout history
      • Rhetorical and presentational devices used by legendary politicians
        and literary characters
    • Storytelling--Why Does It Work
      • Scientific studies focused on how the human brain perceives information,
        and how stories are the most effective form of communication
  • 1:45 – 2:00
    • Break
  • 2:00 – 3:30
    • Storytelling – How Does it Work?
      • The six components of effective storytelling: theme, story structure,
        use of detail, story arc and creating drama, rhetorical devices, and wording
    • Construction of Opening Statements
      • Practical application of the six story components to opening statements
    • Delivering New Opening Statements
      • Practical examination of storytelling and presenting skill, using newly created opening statement stories


Course Materials

Each registrant is guaranteed a set of materials prepared by the presenter for this course. Tape recording of this seminar is not permitted. This seminar is copyrighted. To inquire about professional recordings or course material purchases, please contact THE PROFESSIONAL EDUCATION GROUP, at (800) 229-CLE1 (2531) or shop online at



Product Information
Date Presented:
November 03, 2017 8:30 AM Eastern
7 hours
Paralegal Attending w/ Attorney Price:
Paralegal Attending Alone Price:
Judicial Law Clerk (admitted after 1/1/13) Price:
Judicial Law Clerk Price:
Member (admitted after 1/1/13) Price:
Member (PBA or County Bar Assn) Price:
 Nonmember Tuition:
Advanced Storytelling and Persuasion Skills (Philadelphia, Simulcasts, Live Webcast)
Speaker Information
David C. Mann   [ view bio ]
Part 2
Individual topic purchase: Selected
Pennsylvania CLE
Substantive Credits: 6.00
You may pick a location after you click Add to Basket
  • Attend In-Person
    • The CLE Conference Center Wanamaker Bldg., 10th FL, Ste. 1010 Juniper Street Entrance Philadelphia PA 19107
  • Simulcast
    • Butler County Bar Association 240 S. Main Street Butler PA 16001
    • Centre Co. Bar Association Eugene Lederer Bar Center 192 Match Factory Place Bellefonte PA 16823
    • Franklin County Bar Association 100 Lincoln Way East Suite E Chambersburg PA 17201
    • Lebanon County Bar Association 547 South Tenth St. Lebanon PA 17042
    • PBI Conference Center 5080 Ritter Road Mechanicsburg PA 17055
    • PBI Professional Development Conference Center Heinz 57 Center 339 Sixth Ave., 7th Fl. Pittsburgh PA 15222
    • York College of Pennsylvania Grantley Hall, Lower Level York PA 17405
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